Racing Electronics supplies products to race teams from the very top of the sport all of the way down to the grassroots levels of short track racing. The UARA-Stars Series provides Late Model Stock Car teams a chance to travel throughout the Southeastern United States and compete for a points championship at venues in several different states. The series is home to a number of full-time touring teams as well as several smaller teams that enter one, two or a handful of events each season to compliment their home track racing schedules.
With both entities on top of their game in their respective fields, it only makes sense that they would work together – and by announcing a three year extension for Racing Electronics to remain as the exclusive electronics sales and services provider for UARA-Stars tour, that is exactly what they are going to do.
Racing Electronics, in its 20-plus years in the motorsports industry, has become the number-one source for professional race communications. RE has earned a reputation as the industry leader from coast-to-coast and beyond in NASCAR, NHRA, World of Outlaws and more, including some of the top short track racing series and tracks.
Being involved with the UARA-Stars tour gives RE the chance to market themselves more to the short track community.
“This relationship has already worked out really well,” said Kevin Hughes, Racing Electronics’ Team Services Manager. “We have been trying to target the grassroots racer and being involved with the UARA-Stars tour helps to accomplish that. UARA is a very competitive series that features some up and coming stars putting on a great show. We’re proud to be associated with them.”
“We just glad to have Racing Electronics back again,” said Kerry Bodenhamer of the UARA-Stars Series. “Bruce (Silver) and all of the guys at RE do an excellent job with both their products and their service.”
Having an involvement with a series that features both touring teams and gives local teams a chance to come and compete is a major marketing plus for Racing Electronics.
“We can’t send a representative to every short track in Southeast,” said Hughes. “But being involved with the UARA gives us a chance for those teams to meet up with our professional technicians. We see some of the teams at the end of the season when they have their big show at Martinsville, but this gives us a chance to regularly work with Late Model Stock Car teams and there are a lot of great racers out there.”
“We average 100 or so cars every year that race with us,” said Bodenhamer. “That benefits both the series and Racing Electronics. It gives them an opportunity to showcase their products to teams that they might not otherwise get a chance to reach firsthand.”
The 2010 UARA-Stars season kicks off on March 13th at Hickory Motor Speedway (NC).
Racing Electronics manufactures and supplies a complete line of race communication products and accessories and has been serving the professional drivers and pit crews, as well as the race fan, for more than 20 years.
Racing Electronics offers customers a free, full-size, full-color catalog that can also be downloaded from the new racingelectronics.com, where they can choose from a variety of two-way radios, scanners, headphones and headsets, as well as a complete selection of accessories. RE also offers an online Frequency Membership where you can get up-to-date listings of current races and associated scanner frequencies. In addition to its worldwide headquarters and full showroom in Concord, North Carolina, Racing Electronics has mobile offices at all Sprint Cup, Nationwide and Camping World Truck Series events, along with all NHRA & ARCA races. RE also attends many ARCA, IRL, NASCAR Touring, PASS and UARA races, along with many other series events throughout the season.
For more information on Racing Electronics, please call the showroom toll-free at 1-800-272-7111 and visit them on the web at racingelectronics.com.