Iverson Goes For Four in a Row as ASA
Midwest Tour Heads to Norway Speedway
Seven-Time Track Champion Gives
Touring Stars Fits On His Home Turf
Series PR Report


The name Jamie Iverson and the track Norway Speedway make up a combination in upper Midwest racing that is hard to compete with. The American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and grandstay.net will be making its fourth consecutive stop at the 1/3-mile oval this Labor Day weekend. For the past three years, seven-time Norway Speedway Late Model Champion, Jamie Iverson has been victorious in the ASA Midwest Tour event. This year he is going for his fourth consecutive "Labor Day 125" victory.

Even though he has dominated this event for the past three years, when asked if it being his home track gives him an advantage, he simply said, "Well it's just like any other home track advantage. You know the tricks of the track and how to get around people, but that's about it."

Sometimes dominating an event or multiple races can place undo pressure on a driver and the crew. But the laid-back, soft-spoken driver of the #97I does not feel any extra pressure. In fact, to him it is just like any other race. However, Iverson was quick to add with a laugh, "I didn't really expect to win the first one to be honest." Well, sometimes victories do come as a surprise.

Even though the Escanaba, MI driver's success at the track comes as no surprise to the fans, his three previous victories have not always come easy. In fact, in 2007 Jamie suffered mechanical problems earlier in the day and fellow ASAMT competitor, Travis Sauter supplied Iverson with the parts he needed to compete. He was overcome with emotion in victory lane thanking all of those who helped him throughout his career, and those who helped him that day.

In 2008, Dan Fredrickson also did not let Iverson's victory come easy. The two started the event side-by-side and Fredrickson held onto the lead until 10 laps to go. Iverson who had been trying the inside all night, made a daring move to the outside of the #36 and took the point, finishing with a one car-length margin of victory over Fredrickson.

In 2009, Iverson started on the pole and held off Jonathan Eilen for his third consecutive win. While it was not quite as dramatic as 2008, it was still impressive nonetheless. When asked what it would take to make it four in a row, Iverson said, "Well a good-handling car and some luck. Luck is always good."

Norway Speedway was paved back in 1979 and has continued to be an exciting track to compete on. Iverson who has been racing there for many years explained that the surface is a little more worn out and slippery. Therefore the set-up that worked a couple years ago may not work the same in 2010. "You really need good bite, even more so today than before. I actually tried something different last weekend (during a weekly event) but had some mechanical problems so I don't know if it will work. It's going to all be new to us, just like the ASAMT guys."

The Dickinson County Fair in Norway, MI has been a tradition like any other. Great food, fun, and entertainment. Add to that the ASA Midwest Tour "Labor Day 125" and local hero, Jamie Iverson going for four in a row, and fans have a whole new addition to tradition. However, Jamie is not the only local driver that will be competitive against the stars of the ASAMT. According to Iverson, "If they are all able to compete, Kris Kelly, Mike Reichenberger and Tom Lindquist will definitely be right up there at the front."

With a fan-filled, packed grandstand, and the excitement of history continuing to be made, this Sunday night is a Labor Day event that is sure to go down in the history books. Will Jamie Iverson continue to keep his streak alive? How about the top seven shaking up the ever-so-close points battle? Make your way out to Norway Speedway this Sunday to catch all of the live action before the ASAMT 2010 season comes to a close at LaCrosse Fairgrounds Speedway in October.

Norway Speedway is located at 1476 US Highway 8 in Norway, MI. Qualifying begins at 4:00PM with an autograph session at 5:00PM and racing at 6:00PM. Tickets for all ages are $12. For more race day information, click on Schedule from the ASA Midwest Tour Homepage.

To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Residential Suites Hotels and Crossings by GrandStay Inn & Suites, log on to www.asamidwesttour.com or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

If you would like to learn more about the ASAMT series sponsors, please visit their websites: Kwik Trip, Inc. (www.kwiktrip.com), ECHO Outdoor Power Equipment (www.echo-usa.com), and GrandStay Residential Suites Hotels and Crossings by GrandStay Inn & Suites (www.grandstay.net).

To learn more about the Midwest Sportsman Tour log on to www.asamidwestsportsman.com.

To learn more about the ASA Midwest Truck Tour log on to www.asamidwesttrucks.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.

ASA®, ASA Racing®, and American Speed Association® are registered trademarks of Racing Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are not related to or affiliated with the ASA Late Model Series.