Lane Automotive Returns as 2010 Title Sponsor
for ASA Midwest Tour Rookie of the Year Program
Michigan Company Provides Products
for Race Teams, Fans and Hot Rodders
Series PR Report

The American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and is happy to announce the return of Lane Automotive as the title sponsor of the Rookie of the Year title in 2010. The Lane Automotive Rookie of the Year presented by Roltek Transmissions, Red Line Oil, and Hyperco program is one of the largest bonuses of the season and a great incentive for new competitors racing in the series.

Lane Automotive has grown from a one man shop in George Lane's garage to a speed industry phenomenon, and is known all over the world as a premier supplier of all the best and latest performance parts and accessories for racers, hot rodders, truck and off-road enthusiasts, and sport compact enthusiasts.

Today, Lane Automotive through its divisions which include Motor State Distributing, Allstar Performance, Lane Collectables, Exact Detail and the Lane Showroom, caters to the needs of racing and hot rodding enthusiasts from a stunning complex located in Watervliet, MI.

Roltek Transmissions , a division of BoreRite INC has also joined forces with the American Speed Associations Midwest Tour to sponsor its Rookie of the Year program. Roltek Transmission, owned by Todd Bombaci and Mark Barney is located in Hartland, WI and is literally located in the heart of Super Late Model racing in the Midwest.

Roltek Transmissions will present a brand new transmission worth $5000 to the 2010 Rookie of the Year Candidate at the season ending Championship Banquet. Roltek Transmissions has been a voice in the racing world for many years building transmissions for some of the best teams in the United States and in Europe.

Red Line Oil is also proud to be part of the ASA Midwest Tour's Rookie of the Year program, having taken a major role in the early careers of drivers like Jeff Gordon, Boris Said, and Michael McDowell, as well as the careers of tuners like RCR's Gil Martin.

Since 1979, Red Line Synthetic Oil Corporation has been active in the circle track marketplace, manufacturing over 100 quality products, including motor oils, gear oils, assembly lubes, and additives. From its famous WaterWetter coolant additive to ShockProof gear oils and stable racing oils, Red Line is behind the success of championships from the local level to Sprint Cup competition.

Hyperco, a division of MW Industries, is a long time supplier of high performance suspension components for all levels of the motor racing industry. The Hyperco product line includes suspension coils (Hypercoils), Hydraulic load centering Spring Perches and Composite Leaf Springs. Hyperco specializes in the development and optimization of these products for the motor racing industry. Championship winning teams worldwide utilize Hyperco components.