Ross Kenseth is Ready to Challenge ASA Midwest Tour
Second Generation Short Track Ace Will Run for RoY Honors
Series PR Report
He is about ready to hang up his basketball shoes and put his racing shoes back on for the 2010 season as Ross Kenseth will make a giant leap to Super Late Model racing by competing in the American Speed Association Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and The third generation driver will be competing for the Lane Automotive Rookie of the Year title.

"I am very excited about running with the ASA Midwest Tour, it is by far the most competitive Super Late Model series in the Midwest," the 2010 Big 8 Series Champion from Spring Valley, IL said. "There's a lot of great drivers that I'll be racing against, I can't wait for the season to start."

"We are excited to have Ross Kenseth as part of the ASA Midwest Tour in 2010," Tim Olson, ASAMT President said. "He will be facing a great group of rookies and veterans in our series. Some have even competed against his father so it will be exciting to watch him grow with us."

The 16-year-old will be competing in his first full season behind the wheel of a Super Late Model. He got his first taste of the high powered competition this past December when he competed in the Snowball Derby at 5 Flags Speedway in Pensacola, FL where he surprised many when he qualified second and finished twelfth in the historic event.

"With all the hype and exposure the race gets, we went down there just hoping to make the race," Kenseth recalled. "I learned a lot about tire management and patience. Our finish didn't really give us the credit that I felt we deserved for all the effort Joe Wood, Lars Johnson, and the guys put into it going down there, but for my first super late race it was pretty good."

The third generation driver is following the same path that his father, 2003 Sprint Cup Champion and 2009 Daytona 500 winner Matt Kenseth took in his racing career. His dad has been mentoring him and watches him every chance he gets. "It will be fun to watch Ross race the type of cars I grew up racing at the tracks I competed at," Matt Kenseth said. "He is looking forward to the challenge and It should be fun to watch."

Last August, father and son raced for the first time together at Madison International Speedway where the two competed in twin 50-lap events. In the first 50-lapper, father got by his son in the closing laps to win that race. Father would then come out to win the second race and the overall win with Ross finishing second overall. The two will meet up again, this time in an ASA Midwest Tour event, at MIS in The Swiss Colony All-Star Challenge event on Tuesday, June 29th.

Ross is already preparing for the ASAMT season opener on Sunday, May 2nd at MIS. Not only does his season goal include winning the Lane Automotive Rookie of the Year title, but a bigger goal. "Take care of the equipment, hopefully win a couple races, and come Oktoberfest, just see where we are sitting in the point standings," Kenseth said. "We just need to do the best we can do at each and every race."

"It will be a pleasure to get to know Ross much better this year, he's so humble in person and he has a ton of talent," Steve Einhaus, ASAMT Vice-president said. "I really respect his fathers decision to move him along slowly and get him the experience he needs, and I certainly look forward to the opportunity to work with Ross in person from a promotional standpoint."

To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and Grandstay® Residential Suites Hotels, log on to or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at or Steve Einhaus at

If you would like to learn more about the ASAMT series sponsors, please visit their websites: Kwik Trip, Inc. (, ECHO Outdoor Power Equipment (, and Grandstay Residential Suites Hotels (

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to For news and information from racetracks and regional tours involved in the American Speed Association®, visit

ASA®, ASA Racing®, and American Speed Association® are registered trademarks of Racing Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are not related to or affiliated with the ASA Late Model Series, LLC.
Ross Kenseth