The ASA Late Model Series Challenge
Division Becomes the Sunoco National Tour
Title Sponsorship is Formally Announced
Series PR Report

The ASA Late Model Series has prided itself as "America's Premiere Short Track Racing" over the past seven seasons. From the days of the original USPRO Cup Series in 2003 up to the upcoming 2010 racing season, the premiere template bodied / crate motored series in country have been the innovators in short track racing.

As the 2010 campaign approaches, the ASALMS Challenge Division is moving forward and taking that next innovative step in the short track racing industry with the all-new Chevrolet Camaro and Ford Mustang bodies, combined with the revolutionary LS3 Crate Engines. With all the buzz surrounding the upcoming season, a title sponsor was only a matter of time for the Lexington, Michigan based series and that time is now!

Sunoco Race Fuels, which was recently announced as the Official Fuel of the series and has been the official fuel of NASCAR since the 2004 racing season, is stepping up in a huge way for the ASA Late Model Series for the 2010 racing season and beyond;

For the foreseeable future, the ASA Late Model Series Challenge Division will now be known as the Sunoco National Tour as Sunoco Race Fuels and the ASA Late Model Series have come to terms on a contract for Sunoco to become the title sponsor of what was known as the Challenge Division. The ASA Late Model Series Northern Division will see a slight change in it's' name as it has been shortened to the ASA Late Model Series.

"This is a monumental day in the history of the series," an excited Ron Varney, Founder / President of the Sunoco National Tour and ASA Late Model Series exclaimed. "Today will vault both series' into a new level of prestige. All of the hard work this series has done and all that the series has gone through, both good and bad, over its tenure was all worthwhile with this wonderful announcement."

"On behalf of our employees, distributors and retailers, Sunoco is proud to announce our partnership with the ASA Late Model Series and the designation of the Sunoco National Touring Series." Added Dawn Zimmerman, Director of Regional Marketing  / Motorsports for Sunoco.

"We look forward to being affiliated with great racing in a region where we maintain significant retail presence." She ended.

Recently it was announced that Sunoco would be the "Official Fuel" of the ASA Late Model Series, they're also the "spec" fuel and a Sunoco distributor will be on hand at every event in 2010 in both the Sunoco National Tour and the ASA Late Model Series to ensure that each team will have the fuel they need to get to victory lane.

"The Sunoco National Tour is a new Series from the ground up, we took a look at everything and changed what we felt was needed. This a new company and new beginning. This will be a year long re-branding effort, with the new cars and the new name, we're excited and can't wait for the season to begin" finished Varney.

The Sunoco National Tour will open the 2010 racing season, the eighth year overall for the Lexington, Michigan based series, on Friday and Saturday, March 26-27th down at New Smyrna Speedway, the historic  1/2   (0.500) mile high-banked paved oval located Southwest of Daytona Beach in Samsula, Florida for the running of the Florida 200. Support Divisions are "To Be Announced."

The ASA Late Model Series will kick off their 2010 campaign, the fifth anniversary of the Northern Series, on Friday and Saturday, April 16-17th with the running of the Glass Breaker 100 at the 1/2 (0.500) mile high-banked paved oval of Toledo Speedway, located just South of the Michigan / Ohio state line in Toledo, Ohio. The ARCA Gold Cup Outlaw Super Late Model Series will also be in action with a 75-lap feature of their own for a great afternoon of racing.

For more information about the Sunoco National Tour and the ASA Late Model Series, please visit each website. For the Sunoco National Tour, go to the newly revamped and still in progress site at: www.sunoconationaltour.com. For the ASA Late Model Series, the website is located at: www.asalatemodelsnorth.com and for more information about Sunoco Race Fuels, visit them at: www.sunocoinc.com

The Sunoco National Tour and ASA Late Model Series are their own entity and not endorsed, sponsored or affiliated in any way with ASA Racing, American Speed Association or the ASA Member Track Program. The Sunoco National Tour and the ASA Late Model Series are both owned and operated by Ron Varney.