For companies involved in the industry of short track auto racing, reaching a target audience is a somewhat tricky, but very rewarding, challenge. Those involved with the sport have an immeasurable amount of passion and loyalty that can lead them to become very good repeat customers. There is one sure fire way to successfully reach that large, but fragmented, demographic of short track racers and fans - advertising on the popular website Speed51.com.
“We need the income generated by advertisers to help fuel Speed51.com, without it, the website would not be alive and well,” said Bob Dillner, owner of Speed51.com. “We have packages from $150 and up, depending on the exposure somebody needs. If you love short track racing like we do, help us be able to cover short track racing like Speed51.com has for the last 10-years.”
Speed51.com is unique in its mission to cover all types of short track racing in the United States. There are several good regional sources of information for short track fans, but only Speed51.com has been able to reach out nationally and cover short track disciplines such as Super Late Models, Modifieds, NASCAR Touring, Grassroots Racing and more at the same time. Speed51.com's mix of information, commentary, live event coverage, videos, photos and feature stories are unmatched by any other media source in semi-professional stock car racing.
Leaders in the industry such as Racing Electronics, ARBodies.com, Port City, Five Star, Howe Racing Enterprises, Butlerbuilt, Joe Gibbs Racing Oil, RE Suspension, Quarter Master, Pro Shocks, Simpson and Impact Racing are just a few of the dozens of companies who use Speed51.com to reach their target audience.
Currently, there are opportunities on Speed51.com for traditional advertisements that help to increase a company's exposure to the short track racing industry and build traffic for their websites. But there are also many other creative marketing opportunities available with Speed51.com
Advertising and marketing campaigns that are “outside of the box” are also available. Speed51.com offers several semi-regular features, such as Modified Madness and ARCA Town, where presenting sponsorships are currently available. In addition, the staff of 51 can work with a potential advertiser to custom-design a branded feature on the site.
“We've seen a lot of success with our Quarter Master Clutch Performance of the Week award and the Pro Shocks Shock of the Week award,” said Mike Twist, Editor of Speed51.com. “In fact, it is really a win-win-win situation. Those companies get exposure in a way that an advertisement alone couldn't provide, the racers get a chance to earn accolades and gift certificates for their accomplishments and the fans get to see a valuable feature every week during racing season on Speed51.com. Plus, for the companies, the racers use their certificates to buy product from the advertiser.”
In addition, marketing packages are available that include a presence on Speed 51 Radio. These opportunities could include advertisements and branded features on both the weekly Speed 51 Radio show and live race broadcasts that can be heard all over the world on RaceTalkRadio.com.
Campaigns that fit any budget are available. Whether your company is small or large, if it wants to sell its products to those involved with short track racing, Speed51.com can help make that happen.
For more information on advertising opportunities, please contact Bob Dillner at firstname.lastname@example.org.
Speed51.com has become a leader in online motorsports information by focusing on the Short Track Racing realm. 51 realized several years ago that there was a void in the industry for news and behind-the-scenes stories. Now, 51 is viewed by thousands of fans per day. The site fuels your Short Track appetite for NASCAR's Camping World East and West Divisions, NASCAR Modified Tours, the USARacing Pro Cup Series, and Super Late Models from all across the country and much more.
Speed51.com also received a graphical overhaul in February 2009, as the site now enters its tenth season of covering the short tracks from coast-to-coast and Canada.
51 Sports is the parent company of two of the largest short track racing news websites, Speed51.com and LegendsNation.com 51 Sports is continually signing up clients for its Sports Services and Web Design work for 2009 and beyond. 51 offers everything from single-time press releases to full campaigns, website development and much more. If you are interested in finding out more, please contact us at www.speed51.com or through Matt Kentfield at (704) 788-2134.
For all the latest in short track racing news and event coverage, be sure to check out Speed51.com. For more information on Speed51.com, contact Matt Kentfield at 51 Sports by calling (704) 788-2134.