Snowball Derby Advertising Opportunities
Available on
Race Week Annually Draws Tens of Thousands
of Fans to “Official Site of the Snowball Derby”
51 Sports PR Report

Every year since 1968, the top short track talents have descended on Pensacola, Florida’s Five Flags Speedway for the 300-lap Snowball Derby each Decemeber.  Through the years, the Derby has become the country’s most prestigious short track event, drawing hundreds of cars and thousands of fans.

But for the fans not able to make it to Pensacola on the first weekend of December since 2001, has been the only source for up-to-the-minute news and information from the Snowball Derby.  This year, 51 will be providing unprecedented live coverage of the 43rd annual event with Trackside Now coverage from the time the first cars hit the track in practice until the checkered flag falls in the 300-lap Super Late Model event on Sunday, December 5th as the “Official Site of the Snowball Derby.”

Now, is opening up affordable advertising opportunities, starting as low as $250, during the days before, during and after the Snowball Derby, when the country’s leading short track racing news website will be providing the most in-depth coverage of the sport’s biggest race of the season.

“If you want to reach the short track market to advertise your product or service, this is the time to do it,” said Bob Dillner, Executive Editor of  “So many eyes, including racers, fans and industry leaders will be looking at during the Snowball Derby stretch.  We have a lot of great affordable packages, whether it’s a small ad or a presenting sponsor of our coverage.” will be undergoing a re-design during the site’s Snowball Derby coverage, kicking off November 22nd, running through December 13th, which will open up new advertising possibilities for companies of all sizes.  51 already enjoys associations with the industry’s biggest names and companies on its advertising roster, but because the Snowball Derby annually is’s most-viewed race, new opportunities to be seen by thousands of fans are available at reasonable prices.

Trackside Now (live up-to-the-minute coverage) advertising during Saturday for the Snowflake 100 Pro Late Model day and the Snowball Derby feature event day on Sunday are available on an individual basis or as a package.’s front-page advertising is also available during the entire three-week Snowball Derby coverage beginning at just $250 for MVP-style advertising.  Site title sponsorship during the Derby coverage is also available, as is advertising on Speed 51 Radio’s presentation of the 43rd Annual Snowball Derby coverage on

For more information on’s advertising packages for the 43rd Annual Snowball Derby, contact the 51 Advertising Department at

Since 2001, has been the home for short track news and behind-the-scenes stories from series all around the country, from ARCA and NASCAR's Touring Divisions, to the Super Late Model and Modified series from all across the country and much more. is the pace to catch up on all of the action from Snowball Derby week.