Gene Coleman to Make ASA Midwest Debut This Weekend
"I'm Just Going to be a Field Filler," Jokes Michigan HoF Member
ASA MW Tour PR Report
Michigan Motor Sports Hall of Fame member and Coleman Racing Products owner Gene Coleman will get behind the wheel of a new chassis and compete in his first American Speed Association Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment event this Sunday, September 6 in the Labor Day 100 at Norway Speedway in Norway, MI. The tenth event of the 2009 season.

"You don't want to do a story about me, I am just going to be a field filler," Coleman said when he was called for an interview. "I am doing it for Mike 'Lumpy' Lemke, the ASAMT Tech Director. He has been a valuable asset to local racing and I want to see that his program is successful."

Coleman does have a purpose to compete on Sunday, "I have spent a year and a half on a new chassis and I want to shake it down myself," he explained. "I have built about half a dozen new cars since 1992 and never got to sit in any of them. I built this one for myself and I am going to drive it. I want to see how it feels to drive a new car."

Those previous cars that he has built have had a who's who in racing driving for him including Kevin Cywinski who he won the ARTGO championship with in 1995. Other notables include Tim Sauter and Travis Sauter who drove his car during the 2007 inaugural ASAMT season.

Today he still oversees his business and his Coleman Racing Products catalog is a staple in every racer's shop in the country. "We're doing ok," Coleman said when he was asked about his business was doing in this economy. "We are not setting new records but we are holding on."

If there is anything that frustrates him its this, " I fly quite a bit. I own three planes and I get frustrated on which one to fly. I just got done flying for about an hour putting some holes in the sky." He recently took a trip that started in Key West, FL and went up the Atlantic coast to Eastport, ME. The trip included a fly over the Hudson River in New York City. Later this year he plans to fly from Texas to Tuscon, AZ.

This weekend he will be returning to compete at a track that he knows very well where he dominated the Super Late Model division and was the track champion in 1986, 87, 89, and 91. "Its like going to a family picnic every weekend, you get to know everyone there," Coleman said about Norway Speedway. "Its a good clean running track and its a low cost track to race at. It does not a lot of effort in equipment to compete there."

Practice will get underway at 1:00 p.m. with qualifying at 4:00 p.m. The popular ASAMT autograph session will begin at 5:00 p.m. with racing underway at 6:00 p.m.

The Norway Speedway Street Stocks, Fab 4 and Slammers will also be in action on Sunday night along with the ASAMT Touring Stars that includes Norway's very own Kris Kelly and Escanaba's Jamie Iverson.

Norway Speedway is located on the Dickinson County Fairgrounds which will be hosting its annual County Fair over the Labor Day weekend.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment log on to or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at or Steve Einhaus at

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail For news and information from racetracks and regional tours involved in the American Speed Association, visit

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