ASA Late Model Series Announces New Logo  ASA LM Series PR Report
Settlement Over ASA Trademark Gives Series a New Look
We would really like to distinguish the ASA Late Model Series and its brand as its own entity that allows our teams and partners to relate to the specific brand of late model racing found in the ASA Late Model Series.
Over the years the ASA Late Model Series has established a distinct platform as a premier late model racing series on a national level.  We have built a solid foundation with the Crate Motor, template body car.  We have produced Champions and development teams that have moved up and on into the highest professional circuits of the sport.

The series is widely known as the ASA Late Model Series and has established our brand and market through this name. We will continue to build on this platform while at the same time try to distinguish ourselves as 'America's Premier Short
Track Series.' A new year, a new look and a new innovative platform to keep us going and growing in the racing industry.

The ASA Late Model Series has always been an innovative pioneer in the industry and it is important to us to be recognized as our own entity based off our accomplishments and actions.  It is with great excitement that we launch this new look and with great pride of what we have accomplished over the years.