RE/MAX To End ARCA Series Title Sponsorship After 2009 ARCA PR Report
Economic Conditions Claim Another Racing Sponsor
Officials from the Automobile Racing Club of America (ARCA) and RE/MAX International announced today in a joint statement that the real estate industry leader would end its series title sponsorship of ARCA following the 2009 season.
“Economic conditions continue to present challenges to all segments of the business community, and especially those in the real estate industry,” said Ron Drager, ARCA President. “The challenge RE/MAX faces led them to inform us of their need to address a change in our relationship.”
The announcement signals the end of a nine-year run by RE/MAX as ARCA Series title sponsor, among the longest-running motorsports marketing programs of its type. ARCA has crowned a national stock car champion since 1953, and RE/MAX has been the title sponsor of the tour since 2001. The company will reduce its ARCA sponsorship role in 2010 to that of series presenting sponsor.
“The leadership RE/MAX has provided to our flagship property and their immense contribution to the ARCA organization will be sincerely missed,” Drager continued. “We at ARCA look forward to a great 2009 as the final year of the ARCA RE/MAX Series, and we have begun the search for a new series title sponsor for 2010 and beyond.”
The construction and housing industry has been hard hit by the current recession, and even worldwide real estate leader RE/MAX has been forced to react to the economy.
“In business, we are all called upon to make difficult decisions, and the decision to reduce our role from series title sponsor to presenting sponsor has been very, very difficult to say the least,” said Randy Morse, RE/MAX International Vice President.
Morse and Drager crafted the series title sponsor marketing plan in 2000 to specifically fit RE/MAX corporate goals within the company’s National Ad Fund objectives. With more agents and more sales than any other real estate entity over the last decade, RE/MAX became the worldwide leader, with ARCA as its lead sports marketing property.
“The ARCA RE/MAX Series has consistently exceeded expectations in its deliverables as a part of our national advertising mix,” Morse stated. “Without hesitation, I highly recommend those interested in placing marketing dollars into motorsports to strongly consider the opportunity to work with ARCA.”
The 2009 ARCA RE/MAX Series kicks off with the Lucas Oil Slick Mist 200 at Daytona Int’l Speedway
Saturday Feb. 7, with live television coverage on the SPEED TV network.
There won't be any more RE/MAX signs popping up in ARCA victory lanes after 2009.