51 Sports Debuts New Corporate Website
Signature 51 Style Websites, PR Campaigns
and More: the Highlights of Years of Experience
51 Sports PR Report

51 Sports and its cutting-edge web designs and full-service public relations campaigns for drivers, teams and industries inside the motorsports arena have been around since 2001.  In the eight years since, 51's signature style has been often imitated, but never duplicated.  51 has set the standard for full-custom motorsports websites, which along with a full PR presence, has launched careers of many young drivers and spread the word about new products and features from companies in the short track and NASCAR industries.

Now, with a complete launch of the 51 Sports corporate website, www.51sports.net, racers, teams and industry insiders have a one-stop shop for information on how 51's industry-leading vision can bring maximum exposure their way.

“We take great pride at 51 in the fact that we can help a driver get the exposure he needs to get noticed in this sport,” said Matthew Dillner, who co-founded 51 Sports with his brother Bob in 2001.  “If nobody knows who you are, it's hard to make an impact.  51 Sports can make that happen. 

“But, we also understand that not every driver, team or company can afford a website and public relations campaign but still want the visibility that 51 Sports can offer.  That's why, as part of our new 51 Sports website, we have outlined every package, from 'Maximum Exposure' to 'Website 101,' all of which can help enhance visibility to the racing public.  We've never really had a home-base to show everyone the packages we offer and some of the great work we do here at 51, but now we do, and we're excited about the future of 51 Sports and our clients.”

Since its inception, 51 Sports had let its award-winning website designs and high-visibilty of its clients do the talking.  Now, in these economic times, 51 Sports has a one-stop-shop for package pricing information designed to enhance visibility at an economy-friendly rate, as well as details on the company's newest creation, “Website 101,” where clients can handle updates of 51 Sports-created websites on their own.

It's dedication and vision like that that has made 51 Sports the standard of the motorsports web and public relations in the short-track realm.

“When 51 Sports was created back in 2001, there weren't many companies solely devoted to short track racers and getting their names out to the masses, as they hope to get to NASCAR one day,” said Matt Kentfield of 51 Sports.  “Bob and Matt Dillner started their business of doing websites and public relations for a handful of short trackers.  Over the course of eight years, the company has grown with the biggest names in the sport, including drivers, race teams and businesses that support racing on the short track level to NASCAR.

“But I know that 51 Sports didn't luck into our position as an industry leader, either.  We put in hours of dedication to ensure the highest quality for our customers, and we don't settle for anything less than the best product for every one of our clients.  Many industry insiders know about 51 and our clients, and that kind of exposure doesn't happen accidentally.”

51 Sports has set the standard for website designs and PR campaigns, all which further enhance the visibility of drivers, teams and industries.  Since its inception, 51 Sports has worked with such names as NASCAR stars Johnny Sauter, Joey Logano, Reed Sorenson, Aric Almirola, Chad McCumbee and Jamie McMurray, as well as short track heroes that have won Snowball Derbies, All American 400s, the Toyota All-Star Showdown and more. 

“51 Sports across the board, between the corporate site, Speed51.com and LegendsNation.com, has been essential in furthering the careers of many drivers,” said Jason Buckley of 51 Sports.  “They not only get the exposure from being in the public eye through a 51 PR campaign and a custom website, but also have their names listed on two of the largest paved-track media sites.  We've seen 51 boost a driver's recognition at the track, as well as with sponsors.  Drivers are able to have their presence enhanced by having their names visible in the industry by the people who drive the industry.”

51 Sports is the parent company of two of the largest short track racing news websites, Speed51.com and LegendsNation.com.  Since 2001, Speed51.com has been the home for short track news and behind-the-scenes stories from series all around the country, from ARCA and NASCAR's Touring Divisions, to the Super Late Models series from all across the country and much more.  Speed51.com also received a graphical overhaul in February 2009, as the site enters its ninth season of covering the short tracks from coast-to-coast and Canada.  Launched in 2006, LegendsNation.com is the only authority on Legends Car and Bandolero racing news, rumors and more. 

For more information on how 51 Sports can help enhance your visibility in the racing arena, contact them at (704) 788-2134 and be sure to visit the all-new www.51sports.net.

Joey Logano is just one of the drivers who 51 Sports has worked with on the path to the big leagues.  There are many companies who work with Cup stars, but 51 has been the pioneer with up and coming stars of the sport.