Pro Cup Series to Air on VERSUS in 2008
Monday Telecasts Are Planned
The Hooters Pro Cup Series will once again air its full schedule on a national network in 2008. However, for the first time the ultra-competitive races will air on VERSUS, a national sports network available in 74 million homes that celebrates real competition in all its forms.
As part of the agreement, all races will air on Mondays between 3 and 7 p.m. ET, eight days after the event.
"This is not only a good deal for this season, but it also gives us room for growth in the future," said Gene Cox, USAR President. "Being able to put the series and drivers in front of a new national audience, while keeping our core fans, is exciting."
VERSUS, a wholly owned company of Comcast Corporation, is the national cable home of the National Hockey League (NHL) and the Stanley Cup Playoffs as well as best-in-class events such as The Tour de France, Davis Cup Tennis, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing. The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12 and Mountain West. VERSUS features the best outdoor programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events that audiences can't find elsewhere.
"Our demographics match up well," said Cox, "With our races airing in a good time slot in front of a captive audience, we see no reason that our viewership numbers shouldn’t increase again this season."
Pro Cup racing will be coming to a TV near you again this season.