Hooters to End Title Sponsorship of USAR’s Pro Cup Series after 2008 USAR PR Report
USAR Ends 14 Year Run With Popular Restaurant
Today, Hooters of America, Inc. and United Speed Alliance Racing (USAR) announced that the current 2008 season will be the last year the popular national restaurant chain will be involved as title sponsor of USAR and its Hooters Pro Cup Series. The Company, which has been involved with USAR since its creation in 1994, cited the poor economy and the need to focus on restaurant related marketing activities as reasons to end the long standing sponsorship relationship.
"We appreciate the role USAR has played in furthering the Hooters Brand for the past 14 years," stated Mike McNeil, Vice President of Marketing for Hooters of America, Inc. "Gene Cox and the staff at USAR have done an admirable job of developing USAR into one of the premier racing organizations in the country. We wish the series and competitors continued success."
The Series was created following the tragic deaths of 1992 Winston Cup Champion Alan Kulwicki, Dan Duncan, Charlie Campbell and Mark Brooks, son of the late Hooters of America CEO Bob Brooks, in a plane crash on their way to Bristol, Tennessee. Since its inception, the Series has grown from a fledgling to a phoenix, attracting the top drivers and most competitive fields in the country.
"We appreciate the support Hooters has given us over the years," said Gene Cox, USAR President. "I know it was a tough decision and, with uncertainty in the economy, we understand it. We will continue to fulfill our commitments to our drivers, teams, tracks, sponsors and fans. We are actively pursuing a title sponsor to ensure the Pro Cup Series remains at the forefront of racing organizations for years to come. The product is there, and we need to find a new partner that has the need for the value of having their brand become synonymous with a proven product in the motorsports industry."
Hooters of America, Inc. is the franchisor and operator of over 445 Hooters restaurants in 42 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Fla., and is celebrating its 25th anniversary this year. Hooters is well-known for its brand of food and fun, featuring a casual beach-themed atmosphere, a menu that features seafood, sandwiches and Hooters nearly world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters visit www.hooters.com.
Next this picture will change as the popular Hooters Girls will no longer be a part of the post race celebration. (USAR / Kathy Bond Photos)