"Gloves-Off" Broadcast Will Be Aired Multiple Times in 70 Million Homes All Season
Myrtle Beach, S.C.-The Hooters Pro Cup Series and SPEED have extended their partnership for a ninth consecutive season. While the familiarity of the Hooters Pro Cup Series on SPEED won't change for fans, the traditional broadcast will undergo a makeover.
USAR is focused on strategic initiatives to directly address the current generation of television viewer, while at the same time positioning the series ahead of the curve in creating a product that will retain its integrity and appeal long-term."
SPEED will broadcast all 21 Hooters Pro Cup Series events on multiple occasions following each event. The initial airing will be on Wednesdays at 4 p.m. and the rebroadcast will again be on Friday at noon in conjunction with the "Lunch at Hooters" promotion.
"We look forward to our ninth year with the Hooters Pro Cup Series on SPEED," said Hunter Nickell, SPEED Executive VP & General Manager. "Today's grassroots short-track racing has some great stories to tell and we think fans of Hooters Pro Cup racing will enjoy this new format."
Since 1998, the Hooters Pro Cup Series has called SPEED home, bringing its brand of racing into the homes of millions of viewers. With the new format, fans will be treated to an in-depth look at some of the most talented racers in the country while showcasing the most competitive, short-track racing action around.
"Short-track racing has the most loyal fans in the country for one reason: passion," said Gene Cox, USAR President. "Fans that come to Hooters Pro Cup races understand that already, but we want that to translate into our TV broadcast as well. Racing was built on short
In 2007, SPEED Channel will unveil a "Gloves-Off" version of the Hooters Pro Cup Series. While the hour-long broadcast will continue to showcase the most competitive short-track series in the country, more emphasis will be put on the emotional side of racing as well.
"Fans can expect to see some exciting new elements when tuning in to the Hooters Pro Cup broadcast this year on SPEED," said Patrick Rogers, USAR Marketing Director. "The television landscape has changed significantly in recent years, and will likely continue to change at an even more rapid rate. In the short term,
tracks filled with great drivers, personalities and rivalries. We have all of that and want to show it. By putting it all in an hour broadcast, fans are going to see the most action-packed show in racing."