“Trackside Now” Takes Short Track Fans to a New Level
Speed51.com to Feature a Big Race in Short Track World Each Week
It used to be that if you wanted up-to-the-minute information from a short track race, you needed to be in attendance yourself or lucky enough to have a friend with a cell phone in the pits. Well, that’s all about to change for the better.
Speed51.com has long been known as a leader in the short track community for providing fans with race previews, in-depth recaps and detailed leftovers from race events. Now, advances in technology and a fresh redesign of the Speed51.com website allows for a new feature – “Trackside Now” updates.
“Trackside Now” debuted during Speed51.com’s coverage of Florida Speedweeks. On a daily basis, fans could keep up to speed with the latest happenings in practice, qualifying and the race for events from the ARCA race at Daytona, the Winter Nationals at Orlando Speedworld and the World Series of Asphalt Stock Car Racing at New Smyrna Speedway.
The website now plans to offer the same coverage to fans throughout the season by highlighting one race during each weekend of the season and giving it the “Trackside Now” treatment.
“We rolled out Trackside Now for Speedweeks, and it worked out very well,” said Speed51.com Editor Mike Twist. “It is a feature that offers a lot of benefits for race fans, and I think that it will be a major part of making Speed51.com bigger and better in the future. I’m looking forward to showcasing so many races with this feature in 2007. It really gives fans a set of eyes and ears in the pit area, whether it might be for a Modified race in Connecticut one weekend, a Super Late Model show in the deep South the next weekend or a Pro Cup event at a track somewhere else.”
This weekend “Trackside Now” will be live from the Georgia Asphalt Series season-opener from Birmingham Int’l Raceway in Alabama. “Trackside Now” fills an important void in a form of racing where live television coverage is almost non-existent, but fan interest is still very high.
Trackside Now coverage from Speedweeks featured Modifieds, Super Late Models and more. (51 Photos)
“Above all else, I’m a short track racing fan,” said Twist. “During Speedweeks, I was at my home in Maine instead of down in Florida with the 51-guys, but I was able to sit at my computer and see what was going on right when it happened. When I grew up, you had to wait nearly a week after the races to get the trade papers to even know the full results. Now, it can be instantaneous. I never dreamed of this kind of coverage for the sport that I love.”
“Hopefully it will also make people, once they read it, want to go to the event the next time,” said Bob Dillner, who is the CEO of Speed51.com and a television commentator for SPEED. “If a fan likes what they see, maybe they’ll think twice about sitting home next time. Heck, fans in the stands could even use it as a resource tool to know what’s going on at a big event in this day and age of high technology and wireless internet. I know I was using “Trackside Now” to know what was happening at New Smyrna while I was covering the racing for SPEED at Daytona.”
Speed51.com will be all over the map covering events in 2007, and even races that don’t get the “Trackside Now” treatment will still benefit due to the website’s new format. Timely results and news from the track will also be posted in the “51 Skinny” section of the site, and the race stories and leftovers will continue just as fans expect.
“This is going to be a great year for Speed51.com,” said Twist. “I hope that the race fans out there are excited about it as we all are.”
Speed51.com has become a leader in online Motorsports information by focusing on the Short Track Racing realm. 51 realized nearly five years ago that there was a void in the industry for news and behind-the-scenes stories. Now, 51 is viewed by thousands of fans per day. The site fuels your Short Track appetite for NASCAR's Grand National Divisions, NASCAR Modified Tours, the USAR Pro Cup Series, and Super Late Models from all across the country and much more.
When the GAS Pro Late Models line up for the first time this year, Speed51.com's Trackside Now will be there too.
51 Sports, publisher of Speed51.com, is continually signing up clients for its Sports Services and Web Design work for 2007 and beyond. 51 offers everything from single-time press releases to full campaigns, website development and much more. If you are interested in finding out more, please contact us at www.speed51.com or through Jeremy Troiano at (704) 455-2051.
For all the latest in short track racing news and event coverage, be sure to check out Speed51.com. For more information on Speed51.com, contact Jeremy Troiano at 51 Sports by calling (704) 455-2051.