Huth Acquires All Rights To ASA Name in Racing
Plans Are In The Works to Further Brand a 39-Year-Old Name
Longtime motorsports executive Dennis Huth, through his company Racing Speed Associates, has reached an agreement to fully acquire all rights to the American Speed Association, it was announced today. Huth, the president of Racing Speed Associates, brokered the deal to purchase the 39-year old sanctioning body from Stephen M. Dale.
“This is certainly a big day for the American Speed Association,” Huth announced on signing the contract. “We have ambitious plans and are ready to begin to implement them and continue to solidify the ASA brand as the leader in the short track community.”

Dale took over the American Speed Association (ASA) in November, 2002 from Rex Robbins who founded the organization and built its reputation for exciting racing on the short tracks of the Midwest. Under Dale, with guidance from valued staff members such as Huth, the American Speed Association quickly expanded into
other areas, including the ASA Member Track Program, the ASA Late Model Series and the highly-regarded ASA National Tour.

Following a tumultuous 2004 season, Dale made the personal decision to close the doors to the ASA, but had made a deal with Huth to sell him the rights to the ASA Member Track Program. Since then, Huth has been energetic in keeping the ASA brand alive in the short track industry as the ASA Member Track program, ASA Regional Series and ASA Racing have grown and prospered.

Under Huth’s guidance, the ASA Member Track program has grown from a handful of racetracks to 27, each hosting weekly short track racing and including some of the finest in the business such as Madison International Speedway (Oregon, Wis.), Orange Show Speedway (San Bernardino, Calif.), Williams Grove Speedway (Mechanicsburg, Pa.), Rocky Mountain Raceways (Salt Lake City, Utah) and Meridian Speedway (Boise, Idaho). Additionally, Huth has added several regional and national touring series such as the ASA Speed Truck Challenge, ASA Midwest Tour and the Bumper-to-Bumper IRA Sprint Car Series under his ASA banner. There are nearly 600 events annually sanctioned by ASA Racing. For the complete list of tracks and series, visit

“Having previously sold him (Dennis Huth) the licensing rights to the ASA Member Track program, this deal is really just a natural progression in what needed to be done to continue the future success of the American Speed Association,” Dale said, explaining that this sale to Huth had been in the works since 2004.

“I am confident that he will do a great job and continue to build on and expand upon the
legacy and place that the American Speed Association holds in the motorsports
community,” Dale added.

Over the years, the American Speed Association has provided many of the finest drivers
in stock car racing the avenue needed to learn and hone their skills. Among the ASA
graduates are such noted names as Rusty Wallace (1983 ASA champion), Mark
Martin (four-time champion in 1978, ’79, ‘80, ’86), Jimmie Johnson (1998 Rookie of the
Year), Matt Kenseth, Reed Sorenson, Kyle Busch, and Dick Trickle. Each of these
drivers, and hundreds of others, took to the bullrings to learn what it takes to be a
professional race car driver and how to handle the rigors of a national touring series
including car handling skills, media relations, and of course fan interaction.

“It is truly an honor to take possession of the American Speed Association and be in a
position to continue adding to the tremendous history that this organization has
contributed to the motorsports community. So many legends of this sport have used this organization to further their skills and I am proud to say that we will continue to build champions well into the future. Our immediate plans include the continued expansion of the ASA Member Track and the ASA Regional Racing programs, as well as evaluate the potential resurrection of the ASA National Tour,” Huth said.

“The transfer of the American Speed Association today could not have been done without the help of so many of the people who have worked so hard and put in so many hours ‘behind the scenes’ to keep the brand alive and going strong. Of course, this includes all the track owners and operators who have joined the ASA Member Track program, as well as everyone involved in the different ASA Regional Racing series that are under our sanction. There are so many people that deserve thanks, and I owe a debt of gratitude to them all,” added Huth.

No stranger to the motorsports industry, Huth’s background includes 17 years with NASCAR where he founded and managed the Craftsman Truck Series, was director of the NASCAR Winston Weekly Racing & Touring Series, and had formation oversight on the former NASCAR Southwest and Northwest Tours. In addition, Huth was president of IMSA and the Trans-Am Series, as well as many years spent as owner and promoter of several racetracks in Oregon and Northern California.

Though the financial terms were not released, the deal includes all rights to the American Speed Association name, logo and trademark, including ASA, ASA Racing, ASA National Tour, and related marks as well as all specified contractual arrangements and archived films and photographs.

The ASA Member Track program is comprised of 27 short tracks around the United States, as well as a variety of regional and national touring series.

The ASA Midwest Tour is one of the series that currently runs under the ASA banner.