Group Also Calls On DSG to Assist With Public Relations, Publicity & Promotion
When it comes to promoting, the best way to do it is to go to those who know the subject the best.  That’s why the newly-formed PASS South Super Late Model Division has announced that they are teaming with both veteran television personality Bob Dillner and the Concord, NC-based D Sports Group (DSG) to handle promotions, public relations and publicity for the newly-formed series, as well as various management services.
Dillner, a well-known television personality who serves as a SPEED NASCAR Nextel Cup Series reporter and is owner and editor of Speed51.com, will work with PASS owner Tom Mayberry closely and serve as a Co-Promoter of the series.  Dillner will use his years of Motorsports experience to help the division grow, from gaining the interest of new tracks to reaching out to potential teams and sponsors.

“What Tom Mayberry has come up with in the mid-south could save Super Late Model racing in the area we cover,” said Dillner.  “Tom and I spoke in the winter about this after he realized that the Carolinas, Virginia and Georgia did not have an abundance of Super Late Model racing.  It’s something I have always wanted to do, so
Bob Dillner will help bring more visibility to the PASS South.  (Norm Marx Photos)
we’re putting our minds together to try and bring the best Super Late Model racing that we can to this area because we love that style of racecars.

“There are a lot of other good Super Late Model series around the country and we applaud what they have been able to do.  The CRA Super Series is a good example of this.  We want to do for Super Late Model Racing what Tom and his guys have done for it throughout New England with PASS North.  We will make mistakes along the way, but we’ll learn from those mistakes, our racers and our fans.  I want this series to get back to the way racing was when I was a kid, a family affair filled with entertainment.”

Together, Mayberry, Dillner and the sports management company, DSG, have worked to put together an 11-race inaugural PASS South schedule at quality tracks around the Carolinas and the Southeastern United States.  The group has also booked a number of support events for each of the PASS South shows, including the Aaron’s Pro Challenge Series, 600 Racing’s Legends cars and the motorcycle stunt team, the Vertical Outlaws.  The group has also worked together to help form the Redneck Racing Series, which will also be a support division at several races.  The Redneck Races are favorites among the fans.
“Bob and I are looking to DSG to help build the PASS South in our first year and into the future,” said PASS South Owner Tom Mayberry.  “From the very outset, they helped us organize the very first informational meeting we held in North Carolina and they have been a big part of this series ever since.  Without their help and knowledge of the public relations and promotional side of things, we would have never gotten to the point we are at now. 

“Zach Drager, Jeremy Troiano and the entire DSG team are highly respected in the Motorsports community and have years of experience between them.  Along with our association with Bob Dillner, we feel we have this series in the right hands.”
The promotion behind the Easter Bunny 150 at Hickory Motor Speedway brought out a lot of fans.
The agreement with DSG started with the successful promotion of the opening PASS South race of the year, the WFMX 105.7 Easter Bunny 150 at Hickory Motor Speedway on April 29th.  The event drew more than 30 Super Late Models in front of a lively crowd that was entertained not only by the racing on the track, but also an on-track autograph session with the PASS drivers and several NASCAR stars.  There was also an Easter Egg hunt featuring the Easter Bunny and a motorcycle stunt show, making it an affair for the entire family.

“The Easter Bunny 150 was a huge success from every aspect of the promotion,” said Drager, president of DSG.  “From all of the feedback we got from fans, drivers and everyone involved it was very positive.  As a business owner, I’ve very proud of what DSG was able to do with everything from press releases to radio ads and our other promotions.  We were also able to help out in a lot of other avenues and I think a lot of people know a lot about PASS South now that the first race is all said and done and in the books.”

PASS South invades the newly renovated Southern National Raceway Park in Kenly, North Carolina, on May 21st for the “Southern Sizzler” event.  The event will once again be a $5,000-to-win, 150-lap race.  There will be a practice day for the PASS South cars on Saturday, May 20th.

The season-finale will be the “Mason Dixon Meltdown” at South Boston Speedway in Virginia on November 17th & 18th.  The 250-lap race will pay $15,000 to the winner.  The event will also carry several other divisions.  An announcement regarding the event will be made in the coming weeks.

If you wish to become involved with PASS South or for more information on the series, please contact Jeremy Troiano at DSG by calling (704) 455–2051 and be sure to visit the official website of PASS, www.proallstarsseries.com.