Those relationships brought plenty of cars to the show for the public to see and drivers for the public to meet. Ben Rowe, Mike Rowe, Richie Dearborn, Alan Tardiff, Scott Mulkern and Travis Khiel were just a few of the Super Late Model pilots at the show meeting fans. Modified driver Chris Staples brought four bicycles with him to raffle off and raise money for Racing with Cancer. Everyone seemed more than willing to help out their sanctioning body.
“We’ve gotten a lot of support for this from the race teams and the race fans,” said Mayberry. “Without everyone’s help, this would not have been possible to do.”
“It’s fun to come out here and see the fans,” said Tardiff. “They are really excited to get the season started and we are too. It’s good to answer some of the questions that they have and just interact with racing fans.”
“It’s gone pretty well,” said Khiel. “Everyone seems to be excited about the race season coming up soon. We’re all really excited for it as well.”
PASS SHOW SHOWS OFF WHAT THE TOUR IS ABOUT by MikeTwist
Motorsports Extravaganza Benfitted Series, Teams and Fans
Like it or not, short track racing is not NASCAR Nextel Cup racing. Sanctioning bodies cannot depend on word of mouth or Coca-Cola commercials with a half dozen of their drivers to get fans to want to come to the track. They need to be active in recruiting both competitors and spectators or a series will die. That is the harsh truth with no exceptions. One only has to look as far as the now-defunct ASA National Tour to realize what the cold realities of racing today are.
“What we wanted to accomplish was to continue to put our name out there in front of people, to continue to build relationships with our teams and to support the tracks where we race,” said PASS Marketing Director Bill Quirk. “This game is all about relationships.”
morning the night before [ironically working on the #8 car of Alan Tardiff’s, which was also in the show]. It got finished at the show and it looked fine when people started to come in.”
The PASS relationship with their tracks also was strengthened at the show. Beech Ridge Motor Speedway, which is located a few miles from Scarborough Downs had cars from several different divisions on display and the track helped to promote the event.
Alan Tardiff's #8 car at the show.
“Tom called me and asked me if I wanted to do the Scarborough Downs show and I said sure, I’ll do that,” said Mulkern. “A month later, I couldn’t remember where I was going and when it was.”
But Mulkern was reminded of that at the last minute.
“This is the car from Nashville and I was working on the body on Thursday when someone told me that I’d better hurry up because the show was tomorrow. I said, ‘Oh s--t, that’s this weekend?’ So I worked on it until about 10 that night and got up at six to work on it some more. When I brought it to the show, it only had one car number on it. My lettering guy was up until 4 in the
That is why PASS took the unusual step this past weekend of renting exhibition space at the Scarborough Downs horse racing track in suburban Portland, Maine and holding their own racing show.
But that really shouldn’t be a surprise since competitors in PASS have come to expect the unexpected. When Tom Mayberry hung up his own driving suit to start a tour for Super Late Models in the Northeast back in 2001, nobody expected that now it would consist of the SLM tour, two outlaw late model tours, a Southern SLM tour, a Modified tour and an entity that helps to sanction two racetracks. The PASS Motorsports Extravaganza, which was a three-day show is just more of the same.
Fans got to see racecars against the backdrop of a horse track this weekend. (51 Photos)
“It’s close to home,” said Dearborn who lives within a half hour of the show. “We’ve had a chance every night to come down and talk to everyone and see what it going on. It has been very good.”
For some teams, just getting to the show was half the fun. At least two cars, those of Tardiff and Mulkern, received their finishing touches in the wee hours of Friday morning, just hours before the doors to the show opened.
“We’ve got a good relationship with Beech Ridge with our big race there at the end of the year,” said Mayberry. “They lost their mall show [at the Maine Mall in South Portland, Maine] and we wanted to invite them and all of the tracks that with race at to come here and do this. We thought that it was a good opportunity to try and build something.”
The show was planned to appeal to both regular fans of PASS racing as well as casual racing fans who might be more familiar with the big leagues of motorsports on television every week. Hopefully, those fans left the show impressed enough to attend a race in the future.
“Every show where you go, you hope to acquire some new fans,” said Quirk. “A mistake that we all make is to go to these shows and focus on the 80% of the people
Scott Mulkern's #84 ride just barely made it to the show, but it looked good once it arrived.
who we already know. It is the other 20% who we need to start talking to. We need to answer their questions and start getting these kids into the stands. We want to get our name and brand out there to have people talk about it. Eventually, we want to get people out to our shows and have them like it and come back
“You talk to people all of the time and they ask how you can watch cars go around and around. When you start talking to them about the technical stuff and the people in the sport, they become fans. They say that there is a lot more to this than they thought.”
Unfortunately while the reviews of the event were very positive, it was not an inexpensive show to promote. Turnout was healthy at times throughout the weekend and a little sparse at other points. That leaves the question as to whether or not there will be a second version of the show next year.
“I don’t know if we’ll do it again or not,” said Mayberry. “We’ll probably need to find a new location and I hope that we will do it again. We’ve got to tinker on it a little bit and get the word out sooner. We had a few logistical problems here and got behind a little bit.”
Drivers and fans got the chance to interact at the show.
The Richard Moody Racing team with driver Travis Khiel debuted some new colors at the show.